Why The Web Thinks Taylor Swift Will—Or Gained’t—Carry out At The Tremendous Bowl Halftime Present


Taylor Swift followers grew to become satisfied Friday the celebrity was set to headline subsequent yr’s Tremendous Bowl halftime present following an announcement from Apple Music, an impending album launch and conflicting reviews citing secret sources. .

Key Info

Apple Music introduced at midnight on Friday it was taking on from Pepsi because the halftime present’s sponsor; Swift is thought for leaving cryptic, Easter-egg hints at her upcoming initiatives, and her new album Midnights is being launched on October 21.

As Swifties shared theories in regards to the efficiency on social media, Selection reported an inventory of the reason why the Apple Information takeover may imply a Swift halftime present, coyly ending the story with “and at last, three sources near the state of affairs inform Selection that it’s occurring.”

Selection famous performing on the halftime present might be well-timed promotion for Mightnights, in addition to a potential tour which may comply with the album’s launch.

The report additionally claimed Swift’s promoting cope with Coke may have prevented her from main a Pepsi-backed present, leaving the upcoming halftime efficiency as an ideal alternative for her to take the stage.

In response, TMZ dropped an unique report, citing “sources with direct information” who stated “Taylor’s NOT going to be acting at Tremendous Bowl LVII in Arizona.”

Folks additionally reported that Swift is just not scheduled to carry out.

Swift, Apple Music and Jay Z’s Roc Nation—which signed a multi-year cope with the NFL in 2019 to placed on the halftime reveals following criticism of Colin Kaepernick’s remedy by the league—haven’t commented on the rumors.

Key Background

Since Roc Nation started producing the halftime reveals, its headlining performers have practically completely been individuals of colour: Jennifer Lopez and Shakira in 2020, The Weeknd in 2021, and Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Eminem in February’s celebration of LA rap. Pepsi introduced in Could it was ending its 10-year-long sponsorship of the halftime present.


Swift introduced Midnights was coming whereas accepting an award on the Video Music Awards final month. The album is 13-songs—her particular quantity—that inform “tales of 13 sleepless nights scattered all through my life.” Swift launched a TikTok collection this week to announce the track titles on the album, with the primary being observe No. 13, “Mastermind.”

What To Watch For

Tremendous Bowl LVII might be held on February 12 at State Farm Stadium in Arizona. Final yr’s halftime present announcement was made on September 30, that means this yr’s headliner might be introduced quickly.

Forbes Valuation

$570 million. That’s how a lot Swift is estimated to be value as of June, based on Forbes, placing her at No. 48 on Forbes’ checklist of America’s Richest Self-Made Girls, and No. 25 on Forbes’ checklist of the Highest-Paid Entertainers In 2022.

Additional Studying

Taylor Swift Proclaims New Album ‘Midnights’ Throughout MTV VMA Acceptance Speech (Forbes)

Man Arrested For Trespassing At Taylor Swift’s Manhattan House Constructing (Forbes)

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